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PolyU Library

Online Tools for Assignment

Introduce useful online tools that may help to prepare your assignment.

Statista


Statista is an online statistics database providing over 1m statistics on more than 80,000 topics from 22,500 renowned sources. You may find the coverage by industry here

Besides, you can also find industry reports, dossiers, market outlooks, and many other types of information from Statista. You can explore the Statista from the examples below, or simply watch the official video tutorials to learn more.

You can simply make use of the Google-like search box from the Statista's homepage to search statistics on any topic:

  1. Visit Statista and conduct a search in the search box
  2. You can filter the types of information from the sidebar and we selected Statistics as an example.
  3. Click on the statistics you are interested in.

     
  4. You can download the information in various formats. You may also change the chart type by clicking on the  icon, and learn how to cite the information in different citation styles by clicking on the  icon. You can verify the data source from the link provided if you wish.

You can download market studies, industry reports, brand reports, country reports, and many other studies from Statista with the steps below:

  1. Click on Reports from the top bar.
  2. Select one type of the Reports from the list, e.g. Country Reports.

     
  3. You can then search the reports you are interested in using keywords and filters on the sidebar.

     
  4. Most reports are available in PDF and/or PPT format.

The Outlook presents up-to-date figures and key performance indicators like sales, revenue, and prices in consumer, digital, mobility and technology markets. You can follow the steps below to explore the information available in the market outlook:

  1. Click on Outlooks located on the top menu.
  2. Select a Market Outlook from the list, e.g. Consumer Market Outlook.

     
  3. Select an industry from the list, e.g. Hot Drinks. You can find the subcategory from Market directory.

     
  4. You can then find the market highlights, forecasts, and statistics. You can also refine the market and region selected, and compare the figures among different countries and regions.

The Statista Global Consumer Survey allows you to find insights on different topics from different countries and markets. Below is an example showing how we can build tailor-made tables from their survey data. 

  1. Click on Global Survey from the top bar.
  2. Click on Browse the Global Consumer Survey.
  3. Select a country you wish to study, e.g. Mainland China.

     
  4. Click on the parameter(s) that you are interested in. Relevant data will then be shown on the right-hand side.

     
  5. (Optional) You can build a Cross Table by adding one more parameter and pushing it to columns if you wish.

     
  6. (Optional) You can also filter the survey result by defining target group(s) with the steps below.

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