So your business sources give you inaccurate or unreliable information. What's the cost?
Bad information could result in a D grade for your capstone project at school, but in the real world, could end up costing you billions of investment dollars if, for example, you targeted the wrong customer segment.
Let's meet up with our student team.
The results of the business plan competition are about to release... and a member of the team discovers a piece of surprising investment advice that she shares with her teammates.
Watch the video to see the competition results and learn about the investment advice. What goes wrong?
What went wrong? Why did the investment tip lead to such disastrous results?
Well, we found the page that was missing from the brokerage research report.
Each numbered section above has credibility issues suggesting we shouldn’t rely on the information. Let’s check it out.
1. Currency
2. Authority
3. Accuracy
4. Objectivity
5. Coverage
To sum up, AAOCC framework (accuracy, authority, objectivity, coverage and currency) is a good place to start off with evaluating information in your school work and professional career.