With power searching, you can quickly identify the many freely available, top-quality reports produced by professional bodies such as top investment banks, accounting firms, and management consultancies.
In the following video (1:07), watch Christina demonstrate three advanced search tips on Google.
Here are the domain names of various professional business bodies.
Searching within a website is a useful way to filter a search, but beware of limiting your search too narrowly. Be systematic on the websites you target, and diversify your search strategies based on your information needs.
Try limiting an online search within an individual domain from now on (using the site: operator).
| Professional Bodies | Company Name | Domain |
| Investment Banks | JPMorgan Chase | jpmorganchase.com |
| Investment Banks | Goldman Sachs | goldmansachs.com |
| Investment Banks | Morgan Stanley | morganstanley.com |
| Investment Banks | Citigroup | citigroup.com |
| Investment Banks | Deutsche Bank | db.com |
| Accounting Firms | Pricewaterhouse Coopers | pwc.com |
| Accounting Firms | Ernst and Young | ey.com |
| Accounting Firms | Deloitte | deloitte.com |
| Accounting Firms | KPMG | kpmg.com |
| Management Consultancies | McKinsey and Company | mckinsey.com |
| Management Consultancies | The Boston Consulting Group | bcg.com |
| Management Consultancies | Bain and Company | bain.com |
| Marketing and Advertising | WPP | wpp.com |
| Marketing and Advertising | Omnicom Group | omnicomgroup.com |
| Marketing and Advertising | Interpublic Group | interpublic.com |
| Marketing and Advertising | Publicis Group | publicisgroupe.com |
Bookmark the Official Google Search Help page.
You will find other useful operators to help you refine web searches.
If you can't remember the search operators, use Google’s Advanced Search page, which contains input boxes and useful hints for conducting precise and efficient searches.
