InfoLit for Business and Economics

A team of students is working together to create a business plan -- a formal document that describes the business goals of a start-up company, and provides a strategic map to show how it will attain those goals.

What kinds of information do they need to write a business plan? Which information sources will provide them with the critical evidence?

Let’s meet the team and learn what the business plan entails. As you watch, see if you can identify the main parts of the business plan.

From the video, Christina promised to create a table summarising the business plan for her teammates. 

Before we begin, we need to have a shared understanding of the business plan. What is a business plan, and who reads it? What is its purpose, and what sections are typically included?

To refresh your understanding of the business plan, read through the Business Plans for Dummies Cheat Sheet from the popular Dummies series.

Let’s explore different business information resources in the next page.