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PolyU Library

Marketing

Your Starting Point for Research and Study

Statistics & Data Sources


Statistics and data can help us to strengthen our justifications and discussions in our assignment. We would like to introduce some handy tools for you to find relevant data and statistics from reliable sources:

Statista
A database subscribed by the Library that contains market research, quantitative data, statistics, business, and marketing related information from various industries.

Passport
Formerly known as Passport GMID (Global Market Information Database), this database provides information on market size, country marketing parameters, marketing forecast data, consumer lifestyles, business sources as well as marketing profiles and analysis.

Google Dataset Search
A search engine for dataset provides by Google that helps you to locate free online data.


Creative Commons License

Except where otherwise noted, the content of this guide is licensed under a CC BY-NC 4.0 License.