The quickest way to find books is through a direct search in OneSearch. You may search by Keywords, Title of the Book, Call Number, or an ISBN number.
Watch the short tutorial below to learn how to find and access e-books and print books in OneSearch.
You may also refer to the steps below:
You can find course reading materials (e.g. textbooks) prescribed by your instructors for specific courses from the "Resource List" page of your course page on Learn@PolyU. If "Resource List" page is not available, an alternative way is to go to the library homepage and search under "Course Resource List".
Watch this 1-minute video to learn how:
Learn more about Resource List in this guide.
Refer to the following e-resources for quick overview of a particular subject area in business.
Relevant books within this subject area can be found under subject terms such as:
|Marketing||Marketing -- Dictionaries|
For more specific topics, books can be found under headings such as:
|Consumer behavior||Marketing -- Decision making|
|Customer relations||Marketing -- Management|
|Consumers -- Attitudes||Marketing research|
|Consumers -- Psychology||Relationship marketing|
|Consumers' preferences||Retail trade -- Management|
|Direct marketing||Sales management|
|Export marketing||Service industries -- Marketing|
|Special events -- Marketing|