Now that your paper has been published - what else can you do to ensure that your work gets noticed by more people in the research community?
With around 2 million new articles published each year, researchers now have to consider what they can do to increase traffic to their publications. Technology has also made it increasingly easier for researchers to increase the visibility of their work through different networking and social media platforms.
By increasing a researcher's online presence, it helps raise the visibility of his research works thus increasing the potential of being discovered, downloaded and cited.
This page outlines:
3 Fundamental Things to Note Before Publishing
5 Tips to Raise Your Research Visibility
101 Innovations in Scholarly Communication - Emerging Tools to Raise Research Visibility
3 Fundamental Things to Note Before Publishing
1. Author Affiliation:
Use the institutional affiliation "Hong Kong Polytechnic University" in all publications. Other elements such as Faculty, Department or School, can be listed as the second or third element, as appropriate, but never at the expense of "Hong Kong Polytechnic University". By doing so, it ensures that the University receives credit. Also, your work will be easily accessible under the institutional affiliation of "Hong Kong Polytechnic University" in major citation databases like Web of Science and Scopus.
2. Author Name:
Decide and usea consistent form of your name in all research outputs. This will help avoid the problem of author’s name ambiguity thus raising the accessibility of your work.
For example, use Wong Peter MK to publish in all research outputs consistently instead of using Wong Peter, Wong PMK or Wong Peter Meng Kwong interchangeably.
3. Journal Selection:
Publish in journals that are:
indexed by major citation databases, such as Scopus and Web of Science. This will increase the chances of your work being discovered, read and cited. Check the titles indexed in the databases using Scopus' Source List and Web of Science's Master Journal list.
Build your online presence with social media tools to communicate with local and international audience (scholars and media, etc.)
Communicate your latest work, summarize your research findings and raise arguments by creating blog content.
Include links to your OA article in PIRA so that readers can access your article without any restriction of a paywall. Do not upload the publisher version of your article as you may not have the copyright to do so.
Twitter allows you to send a short message (no more than 140 characters) to popularize research within your social network – those who are following you.
Using hashtags, your tweets can also be discovered by those who are interested in the same topic, which are likely to be researchers and policy makers, etc.
Many researchers also use Twitter to engage in conversations and discussion on conferences and seminars. This is also a good way to stay up to date in the area of your research by following peers.
An upside of tweeting your work is to increase the ranking of your work in Google search. Besides, a research was conducted by Eysenbach (2011) to study the relationship between tweets and citations, it was found that “Highly tweeted articles were 11 times more likely to be highly cited than less-tweeted articles…”.
LinkedIn is a social networking tool which allows you to build a professional profile and connect with peers. You can list your publications and other research outputs, experiences, skills and employment details on your profile. The tool helps you gain exposure in broader communities.
create a network with other researchers with the same interest
circulate your ideas for comments and engage in scholarly conversation
disseminate your works immediately
view the download and citation statistics of your publications on the platform
Mendeley is a tool for reference management but built in with functions for social networking. Whereas, ResearchGate and Academia.edu are primarily social networking sites for academics and researchers.
Each of these social networking sites provides its own statistics and/or analytics to capture how your work has been shared within your network and linked community. This information can be useful proxy measures to evaluate the impact of your research work. For example, the frequency of an article being bookmarked in Mendeley contributes to a score in Altmetrics.
Details of each academic social network are shown below:
Mendeley can be used:
to build a researcher profile and showcase research works
to curate and share reading lists with others. Discover literatures by browsing others’ public reading lists
to create and join public groups or private groups (only applicable to invited members) to share knowledge and discuss most recent publications with researchers sharing similar interests
to get readership statistics for the research works on Mendeley. For example, who has saved and bookmarked your work at the Mendeley library, what country and what discipline does the readership come from. The frequency of an article being bookmarked in Mendley contributes to the Altmetric score of the article
ResearchGate can be used:
to share publications worldwide and search for millions more publications authored by others
to connect and collaborate with colleagues, peers, co-authors, and experts in your field as ResearchGate automatically helps you create a research network.This is based on the people you have followed, the subject area of your expertise and the reference list of your works uploaded to the platform
to post questions for solutions to research problems at the “Q&A section”. Likewise, researchers are encouraged to answer questions posted by others using their own expertise (ResearchGate will prompt you with questions in your subject area)
to identify your influence on the platform with ResearchGate score. It measures how your published research and your contributions to ResearchGate are received by your peers
Academia.edu can be used:
to share your research output immediately
to receive comments and feedback from others at different stages of your research
to connect with your colleagues (who are already on Academia.edu) and with people sharing the same research interests at your field
to get the download and page view statistics from your publications and your profile using the "Analytics" tab
It is important to note that there are limitations on disseminating your works online. Academic works can be divided into pre-print, post-print, and published versions. Due to copyright policies of publishers, not all versions of your works are allowed for online archiving and sharing. You can use the tools below to check which version can be disseminated via academic social networks:
howcanishareit is a handy tool for researchers in the field of STM to check where and which version of a journal article can be shared
SHERPA/RoMEO is an online platform advising copyright and self-archiving policies of the journal or publisher you publish with
Identify who has shared, discussed and cited your work, and how far your work is reaching. This gives you a better picture on your audience. Comments and conversations on your work can also be shared when you disseminate your work with social media.
Build a profile on Impactstory (one of the free altmetrics tools) to track the online impact of your work. Altmetric Bookmarklet can also be used to track the online impact of an article. Some publishers now provide article level metrics including the number of downloads, citations and altmetrcis at the platform.
101 Innovations in Scholarly Communication is a project initiated by the Utrecht University Library, which aims to discover how the emerging tools and activities can be incorporated in the different stages of research workflows (Discovery, Analysis, Writing, Publication, Outreach and Assessment), and reform the landscape of scholarly communication.